Unique technology hidden behind the beautiful shapeWALL V Series

The “WALL INTERIOR TV STAND” blends in with the environment and enhances it.

The simple and attractive appearance of our product is the result of countless trial and error experimentation by our designers and engineers and is brimful of original ideas and technology.

Screw hole dilemma

TV stands were already seen occasionally at that time. But most of them were designed for industrial use and certainly not something “you would want in your living room”.
To attain the level of beauty as an interior object, uncompromised attention to details is essential.
For example, redundant “screws” and “holes” should not be visible from the front.
In the development of WALL series, minimal design and avoidance of redundant elements were of utmost priority.

Having said that, screws and holes can not be totally eliminated if a shelf is to be attached to the stand.
There is no easy way to eliminate them.
And this dilemma led to another problem.

Because the screw hole positions are predetermined, these positionings may hinder the users to attach the shelf at the exact height they want.
Single screw hole can prevent ideal positioning, in spite of the money they invested on it.

Such inconveniences must be removed.
What if we abandon the idea of using “holes” to fasten objects?
Would that even be possible?

A totally unconventional approach

Abandoning the use of “holes" to fasten object to achieve a good balance between appearance and functionality!
This seemingly impossibly challenge can only be solved through an out-of-the-box thinking. The development team was working hard to find a method to fasten objects without using “holes”.

Finally they arrived at an idea “press fastening”: i.e. installing a special bar inside the shelf and press it against the post to render immovable.

As this method does not require screw holes, screw heads are eliminated from the frontal view. Thus the shelves can be attached at an arbitrary height without damaging simple and beautiful appearance. The team was totally delighted when the prototype was completed after an extensive trial and error process. A utility model right was granted to this novel fixing method, which further spurred the team toward fulfilling its dream.

Challenge of thinning down the base to “2 mm (0.08 inch)”

The “base” of the stand, which is placed on the floor, plays a critical role to withstand the heavy weight of the TV. However, if the base is too large or thick, it may not only damage the stylishness of the stand, but also presents the danger of impairing safety. Even a small step on the floor can cause stumbling.
Wherever the stand is placed in the room, it should provide free and safe movement of the people, without interfering with their passages. We wanted to develop a product we can deliver with utmost confidence. To achieve this goal, we needed a help from external expert.

Consultation with an architect (a first-class registered architect) revealed that “senior members and children can stumble to a step as low as 5 mm (0.2 inch) on the hallway floor they are used to come and go in their daily life”.
How thin it should be? After repeated trials to find out an adequate thickness of the base, we reached the conclusion that it should be around 2 mm (0.08 inch) or less.