It happened at an event at the world’s largest interior fair, Salone del Mobile. Milano, held in Milan, Italy. The study team visiting the site was fascinated by one product there. It was a “wall-mounted TV” which stood out beautifully like a painting. At that time, the concept of integrating the TV with the interior design was not there yet. For the team, the shock was immeasurable.
“How nice would it be if you could freely put the TV in various places, and at the height you want”. The shock the team experienced overseas made them set a new goal.
“More convenient and beautiful than a wall-hanging type. A stand type that is aesthetically compatible with interior design, and is easy to install anywhere. I want such an interior design TV stand”. With these passionate ideas from the study team, the planning and development team’s journey into the unknown began.