We want to make the best stand for enjoying the ever evolving TV contents!

The inspiration came from our visit to a customer, who kindly showed us the way how he used the V series. Our planning and development team couldn’t hide their amazement to know the totally unexpected ways in which he used and enjoyed our product.

Is the place where we put the TV really okay? Are we really putting it where we want?. We had a lot of confidence in our V series, but we came to doubt if we could cover so many lifestyles.

An era when TVs are used like a Smartphone

Our planning and development team had renewed discussions about the reality surrounding the TV. TVs are now connected to the internet, and have become more of a smart appliance. From something placed in the living for everyone’s use, it is becoming more like a personal device to enjoy videos, games, online fitness and other forms of entertainment. A2 development was launched aiming at a stand that can adapt the TV to one’s personal lifestyle.

“Ultra-low profile caster” - not visible externally - guarantees smooth move

It was our shared awareness that a set of casters arranged on the bottom of the base were highly desirable for moving the TV from one place to another depending on the room environment. But we could not find any commercially available casters useable to realize streamlined beauty fit to WALL series. So we decided to develop our own.

Compactness was achieved by structural adjustments, but only to induce too large loading in particular parts hindering smooth movements. Dispersing the load by increasing the number of the casters induced jerky horizontal and rotational movements. We went through repeated experiments and adjustments until we achieved a well-balanced design that provides smooth movements and external invisibility of the casters.

The sense of immersion created by the “number 7”

We want the design that quickly create the sense of immersion in any situation. The planning and development team aimed at an environment that quickly induce the sense of immersion, getting obvious to everything but the screen as if the user is watching the movie in the theater.

We finally arrived at a design that “distances the TV screen as far away as possible from the support”. By bending the normally vertical support backward, “forming the shape of number 7”, we successfully highlight the screen from the background to induce the sense of immersion easily. Additionally, the support is designed to store the cables inside, providing a neat and tidy appearance that help prevent tangling of cables when the stand is moved.

Thus the A2 was born. Although the development process was bumpy, ingenuity and passion of the plaanning and development team have successfully developed a unique product just in step with times.